Apple posted record profits and revenue in the past three months, despite the decline in sales of iPhone phones during the Christmas period. In its quarterly financial results, the company reported revenue of 88.3 billion US dollars, compared with 78.4 billion US dollars in the same period of the year. the past.
The results showed a record quarterly profit of 20.1 billion US dollars, despite sales figures revealed a decline in sales of iPhone phones during the same period last year.
According to the report, Apple sold 77.3 million iPhones in the last three months of 2017, down from 78.3 million sold in the same period last year, despite the launch of iPhone X in November, which includes the latest technology of the company, starting from $ 1000 , And analysts believe that the high price is what led to the increase in profits despite the decline in sales.
Apple CEO Tim Cook said, “We are pleased to announce the largest quarter in Apple’s history, with broad growth and ensure the highest revenue in the company’s history.”
In January, there were 1.3 billion active iPhone phones around the world, up 30 percent in just two years, which is evidence of product popularity, customer satisfaction and customer satisfaction, Cook said.
The company also noted in its report that iPad sales rose by 1%, but the sales of Mac computers fell by 5%.